Juelerye is a new jewelry boutique in beautiful downtown Cornelius North Carolina located near lake Norman. Jacqueline, my client and the owner of Juelerye fell in love with a line of products by Anna Balkin. After purchasing several of Anna's designs, Jacqueline decided to approach Anna about launching her own store and carrying jewelry from the Anna Balkin line. Thus Juelerye was born.
The goals for the visual identity of Juelerye are two-fold; that it should appeal to a wide age range of women who value authentic products of excellent quality, and to communicate a friendliness that represents the heart of the brand - to inspire people to feel beautiful.
MyShedRental offers their clients a rent-to-own program for backyard sheds. Relationships and customer service are the number one priority at MyShedRental, so my job was to subconsciously communicate that message through design.
CovenantMD is a new Direct Primary Care practice. It is the solo practice of Patrick Rohal, M.D., a board-certified family doctor.
I worked with Patrick to create a brand identity that differentiates itself from the larger ‘corporate’ healthcare industry in an effort to stand out, attract an audience, and enable the communication of a different set of values - accessibility, relationships, and personal care.
This design intends to represent a depth of personality and confidence - a balance that will build trust using simple, bold typography, medium tones of color, and playful yet sophisticated iconography. To communicate an appreciation for authenticity in lifestyle, relationships, and healthcare.
This is a design I created for a gown couture shop on Long Island, NY.
It is a place for aspiration. There is kindness there and no one is ever made to feel inferior.
Here you will find beauty, not in a dress, but in the face of the bride who’s girlhood dreams are being realized.
It’s existence represents an appreciation for things that are made for the sheer joy of seeing them made. This is Solotú.
I worked with Justin to create a unique logo mark for a new album of vocal and piano music that he will launch later this year.
Lady of Victory is a dream project brought to life by fine art photographer Laura Campbell. Laura, who was keeping an eye open for logo designers, happened onto my twitter page and struck up a conversation. Some months later, the final result was the brand identity you see here!
G. D. Keener, LLC is a civil engineering consulting firm serving the private land development market in the central Pennsylvania region.
Our interaction with earth and water was the inspiration for the GDK brand identity design. It should communicate fluidity, conveying a sense of movement, never standing still.
A local craftsman needed an attractive brand identity for a new pottery venture. Thus the design for Jacob King Pottery was born.
Jacob King Pottery is owned and operated in south central Lancaster, PA. All the pottery is handcrafted with the greatest care.
To achieve the handmade feeling the client wanted to portray, I used rough lines to create the shape of my design.
The final logo depicts a clay vessel in the negative space created by the potter's arms as he shapes the clay into a finished product.