Covenant MD

 

A Direct-Primary-Care Company
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CovenantMD is a new Direct Primary Care practice. It is the solo practice of Patrick Rohal, M.D., a board-certified family doctor.

I worked with Patrick to create a brand identity that differentiates itself from the larger ‘corporate’ healthcare industry in an effort to stand out, attract an audience, and enable the communication of a different set of values - accessibility, relationships, and personal care.

This design intends to represent a depth of personality and confidence - a balance that will build trust using simple, bold typography, medium tones of color, and playful yet sophisticated iconography. To communicate an appreciation for authenticity in lifestyle, relationships, and healthcare.

 

LOGO +
BRANDING +


 

Mood Board
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The mood board is the result of conversation about the visual communication goals of CovenantMD and the specific demographic that will interact with the brand.

 
 
 

Logo Compositions
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The centered composition is used in a design with equal margins on each side such as on the business card design.

In cases where the logo is left aligned in a design, the horizontal
composition is used instead.

The icon only version is used singularly as a decorative element, or a social media avatar.

 
 
 

Applied Design
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Tangible ways in which clients of CovenantMD will interact with the brand.

 
 The business card design

The business card design

 The website home-page

The website home-page

 Uniform application mock-up

Uniform application mock-up