A Direct-Primary-Care Company
CovenantMD is a new Direct Primary Care practice. It is the solo practice of Patrick Rohal, M.D., a board-certified family doctor.
I worked with Patrick to create a brand identity that differentiates itself from the larger ‘corporate’ healthcare industry in an effort to stand out, attract an audience, and enable the communication of a different set of values - accessibility, relationships, and personal care.
This design intends to represent a depth of personality and confidence - a balance that will build trust using simple, bold typography, medium tones of color, and playful yet sophisticated iconography. To communicate an appreciation for authenticity in lifestyle, relationships, and healthcare.
The mood board is the result of conversation about the visual communication goals of CovenantMD and the specific demographic that will interact with the brand.
The centered composition is used in a design with equal margins on each side such as on the business card design.
In cases where the logo is left aligned in a design, the horizontal
composition is used instead.
The icon only version is used singularly as a decorative element, or a social media avatar.
Tangible ways in which clients of CovenantMD will interact with the brand.