Info + Process

 

a beautiful brand identity shows confidence and invites engagement.

 

Skills


+ Brand Consulting

+ Naming

+ Logo Design

+ Print Design

+ Illustration

+ Photography


Clients


+ Restaurants

+ Coffee Shops

+ Jewelers

+ Makers

+ Artists

+ Doctors

+ Non-profits

+ Agencies


About Me

Originally from eastern Pennsylvania and now in Charlotte North Carolina.

When not designing, I love spending time with my wife, motorcycle riding, camping or exploring our city. I love anything that involves coffee or food!


Connect

 

Charlotte, NC

merle@merlefisher.com

+1 717-412-1504

Dribbble
LinkedIn
Instagram


My Process

 

CREATING LOGOS WITH A STRONG MESSAGE.

When we combine your understanding of the market for your product or service with my knowledge of visual communication, we will create something really powerful together.

 

Phase 1 / Discovery

We'll use a questionnaire to learn about you, your company and who you're trying to reach with your brand.

Next we'll collaborate on a mood board to determine the design style that will represent your brand effectively.


Phase 2 / Design

In the design phase I will explore concepts that follow the style set by the mood board in phase 1 and discard ideas that stray from the set direction.

After designing logo concepts, I'll present my best work on some mockups to show you how the design will work in real life.


PHASE 3 / DELIVERY

You'll receive your new logo design in all the file formats needed to be able to use it on any medium, and to update it in the future.

I'll include a style guide to give specific instructions on logo application, and the fonts and colors you should implement into all designs associated with your brand.

 

FAQs

 

make it easy.

I'll help you launch a new logo or brand identity with a process that is simple and from start to finish!

 
 
 
 

Q: How much does it cost?

A: Prices are custom tailored to your needs! Logo design is an investment into your future, and I have a strategy to help you determine how much to invest wisely into your company so you can achieve your goals realistically.

Q: How many options can you design?

A: I'll present my best work which may be a single solution, or up to three depending on your needs and budget.

 
 

Q: WHAT IF I DON'T LIKE The LOGO YOU designed FOR ME?

A: I will work with you until we meet the design goals of the project. Nothing is more satisfying than delivering a design that my client is proud to show the world!

Q: What is a style guide?

A: The style guide is brand style documentation; it includes details like font styles, color specifications, and application guides for using your new logo and sometimes, how not to use it.