Merle Fisher
Logos + Branding
“A logo is rarely a description of a business. The purpose of a logo is to identify and differentiate a business.”
- Paul Rand
Featured Posts
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What People Say
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There is a very short list of designers I would trust to design a new brand identity from the ground up. Merle makes it– if not tops it. The preliminary research and discussions he conducts leads to valuable insights for his own work and the rest of the team. If you're a client, Merle designs your graphic identity while leading you on a journey of introspection and discovery. This means you will not only gain a beautiful new brand identity, but a clearer understanding of your company's core values.
- Andrew B. | Beck & Stone
Working with Merle has been a phenomenal experience! We appreciate that he's taken the time to understand the vision of our company and translate it into bold and innovative graphics.
- David C. | D. Cooper Works
FAQ
make it simple
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Launching a new brand identity should not be complicated.
I'll make it simple.
Q: How much does it cost?
A: Projects start at $4k, but we'll custom tailor a budget for your new brand identity design.
Q: How many options can you design?
A: As a professional it is my job to understand your goals and create a solution, not to overwhelm you with options. I'll present my best work and we'll work together till the goals are met.
Q: WHAT IF I DON'T LIKE The LOGO YOU designed FOR ME?
A: I will work with you until you are beyond pleased and we meet the design goals of the project. Phase one of my process is designed to get us on the same page before any design work begins.
Q: What is a style guide?
A: The style guide is brand style documentation; it includes details like font styles, color specifications for your print company to follow, and detailed application guides for using your new logo or how not to use it.