There is a very short list of designers I would trust to design a new brand identity from the ground up. Merle makes it– if not tops it. The preliminary research and discussions he conducts leads to valuable insights for his own work and the rest of the team. If you're a client, Merle designs your graphic identity while leading you on a journey of introspection and discovery. This means you will not only gain a beautiful new brand identity, but a clearer understanding of your company's core values. - Andrew B. | Beck & Stone
Working with Merle has been a phenomenal experience! We appreciate that he's taken the time to understand the vision of our company and translate it into bold and innovative graphics. - David C. | D. Cooper Works
make it simple _
Launching a new brand identity should not be complicated. I'll help.
Q: How much does it cost?
A: Easily the most common question I receive for a good reason; but it's my goal to make this an investment for you, not a cost. Come expecting to invest a minimum of $3.5k and we'll custom tailor a budget for your new brand identity design.
Q: How many Logos will you create for me to choose from?
A: Just one! But that isn't for lack of creative ideas; as a professional it is my job to understand your goals and create a solution, not to overwhelm you with options. Read more.
Q: WHAT IF I DON'T LIKE The LOGO YOU designed FOR ME?
A: Phase one of my process is designed to mitigate that possibility by getting us on the same page before any design work begins. I'm setting out to create something that will win the trust of your future customers; not something that strokes your personal style ego. However, if I present something that don't love, I will work with you until you are beyond pleased and we meet the design goals of the project.
Q: What is a style guide?
A: The style guide is brand style documentation; it includes details like font styles, color specifications for your print company to follow, and detailed application guides for using your new logo or how not to use it.